Paula McIntosh

I’m a Charleston-based designer, photographer, and creative director with a background spanning healthcare and hospitality design, brand development, visual storytelling, and user-centered work. My career has crossed disciplines, but the common thread is a focus on understanding people, translating ideas clearly, and creating thoughtful visual experiences across digital, print, and physical environments.

Charleston, SC · paulajean@gmail.com · LinkedIn

Experience Mapping

Healthcare experience mapping developed with hospital and clinical user groups to better understand the journeys of patients, families, staff, and visitors and inform planning and design decisions.
Presentation materials developed to communicate design concepts shaped by user needs, accessibility, wayfinding, and the overall experience of patients, families, staff, and visitors.

Presentation Design

Brand Identity + Website Design

Brand identity and website design developed to create a cohesive visual presence across digital and print materials.

Team Branding + Merchandise

Logo, merchandise, banners, and supporting graphics created to strengthen team identity across events, communications, and community touchpoints.

Promotional Photography

Branded promotional photography created for summer camp marketing, capturing the energy, connection, and experience of the program.
Brand identity and business materials developed to create a polished, cohesive visual presence for an interior design studio.

Interior Design Studio Branding